Unfortunately, it looks like Facebook have altered the behaviour of the "Book Now" button on business pages and new pages are limited to a small number of official partners.
Facebook did not provide any information or notice on this change. We are trying to ascertain how we can offer this functionality in future but until Facebook allow new partners, this is entirely outwith our control.
In the meantime, you can add an "Order Now" or "Contact Us" button as an alternative or add a post highlighting to your customers the booking link and then 'pin' this post to the top of your Facebook timeline.
To add a 'Contact Us' button -
On your Facebook page, click the 'edit button' next to your account name, as per the image below.
You will then be presented with a list of 'action buttons' to choose from, please see the list below. Select the 'contact us' option.
In the 'contact us' option, you will be able to paste and save the unique simpleERB widget URL for your account, which you can locate within the widget setting here in the second yellow box.
How to 'pin' a Facebook post with your booking link
After adding your Facebook post with your widget URL booking link advising customers to click to book, select the three dots located on the post.
A droplist will appear, please select the 'pin to top of page' to have this post always visible first for customers to view.
Recent changes by Facebook have meant that the way to add booking to your Facebook page has changed.
The good news is that the newer method will also show on your page when viewed on mobile.
You can make it easy for your Facebook followers to make a booking by adding a call-to-action button.
It doesn’t cost anything to add a call-to-action button to your page - here’s how to get setup:
Create the button
Sign in to your Facebook business account, go to your page's cover photo, then select “Create Call-to-Action.”
Choose your Call-to-Action. (We recommend using the “Make a booking with you" option.) Your Call-to-Action will need to point to a specific url, we will use your simpleERB booking url
We'll be using the "Link to website" option
Get your simpleERB booking url
Go to “Settings” in simpleERB then to “Get widget code for your website” or use this direct link to widget settings or use this direct url - Widget Settings for your account
Click on “horizontal widget” revealing the widget code.
Locate the part of code that begins <a href="https://www.simpleerb.com/123/restaurant-name/" and copy the web address located between the href="…" this is your widget url, note it somewhere for later. (Note: we have changes coming to make this step much easier)
Add the link
Paste the booking link into the Facebook Call-to-Action button
Confirm your details are correct and save the button by clicking "Finish."
Your widget is now available via a "Book Now" button on your page - it should look similar to the image below.
Did you know?
You can also take bookings through your google business profile? Here's how.
See our video here about widget set up.