If a restaurant is working on a small profit margin, a few no shows on a busy night can be the difference between working for nothing and turning a profit. Whether this is customers not turning up or cancelling at the last minute the result is the same.
simpleERB has the tools to enable you to reduce the financial cost of your no shows dramatically.
Automatic booking reminders
You can set any number of these up to go to customers. e.g. if someone books a long way ahead, one can go a month before their date of arrival and another a couple of days before.
They can go by email or sms/text.
Diners can be sent sms/text or email reminders of their reservation.
Hold credit cards securely in a PCI compliant manner
You don’t want to be holding people’s credit card numbers in any other form. You would be leaving your self wide open to fraud and even be fined by your bank or credit card company. simpleERB has integrations with Stripe and Paypal to let you do this.
Again our integration with Stripe allows you to do this.
simpleERB gives you full control, so if you want to only insist on credit card numbers for your busy times like Friday or Saturday nights you can do this. Or only for Xmas. Or only for Valentines Day. Or only for bookings of over 10 covers…
Here is how simple it looks in simpleERB…
Hold credit cards in a PCI compliant way. Take deposits.
simpleERB also gives you a template terms and conditions that go out with every booking confirmation and to which you can point to if someone argues with you. You can customise these to suit your exact requirements and whatever national or local laws apply.
The last thing is, all of these ideas are simple to implement. And quick. Immediately actionable tactics to help reduce restaurant no shows.
Does it work? Yes! Here is one of the customers talking:
“At Ben’s Cornish Kitchen in Marazion, we started taking deposits using the simpleERB booking system. No shows virtually vanished overnight. We’ve had no complaints and no wasted seats. We’re very happy!”
p.s. You could always go “All ticket” – and charge everyone in advance. Just a thought…simpleERB lets you do that as well