We've come up with north of 30 common issues we hear of restaurateurs having
. simpleERB can help you fix them.

I want... to take bookings from my website

Every restaurant should have a website but how do you convert web visitors into bookers? You need to make sure you have a booking widget on your site. 

That’s easy with the simpleERB web booking widget. You can take bookings, ask for details of children and babies, change the maximum number of covers, easily switch booking off when you’re busy and insist on a minimum time between booking and arrival.

Widget Advice | Your widget code | Widget settings

I want… to take Facebook bookings

A Facebook page lets businesses connect with their customers and is an essential marketing device for restaurants. But how do you convert Facebook visitors into bookers?

The simpleERB web booking widget can be used on your Facebook page to let you take bookings directly from Facebook. 

You can take bookings, ask for details of children and babies, change the maximum number of covers, easily switch it off when you are busy and insist on a minimum time between booking and arrival.

How to get a Facebook widget

I want... to prevent overbooking

Overbooking is one of the primary causes of customer dissatisfaction in restaurants. You have the tables right? There was blank space in the paper diary for that part time waiter to take that booking for 22, right? Trouble is your chefs and your kitchen can’t cope. Result, slow service times, comps and unhappy customers who give you a kicking on social media and don’t return. 

simpleERB makes this impossible. You set the rules about how many covers that your staff can accept in any given time period and only a manager can override. You can vary this for times when you are staffed up and able to take more covers.

Set up covers per timeslot

I want… to maximise covers

simpleERB allows you to set up rules that makes sure outside bookings from the web or Facebook, or telephone bookings taken by your staff, are taken in the most efficient way. Staff placing bookings for 2 “four tops” is a fine on a quiet Monday night but can be as serious missed revenue opportunity on busy services. 

simpleERB automatically prevents this happening. Only a manager can override the “rules”.

And on particularly busy periods you can prevent bookings of say, less than 4, at all.

Set cover size | Table joins

I want… a CRM 

Every big company has a “Customer Relationship Management” system, or “CRM” where they keep a record of customer preferences. In the best restaurants the “CRM” existed in the head of the owner or maitre d’. 

simpleERB makes it easy for every restaurant to have a world class CRM. You can set up exactly the customer preferences that you would like to record and have them at your fingertips on any device whenever a customer calls or walks in.

Set booking info options

I want… to create offers 

You can create offers in simpleERB. These can show on your web and Facebook widget or can be “private” and only show on a particular URL. 

You can set exactly what days of the week, dates or particular times that you want them to be available for and when you want them to expire.

Offers help | Create an offer

I want… a booking link on Google My Business (“Knowledge Panel) 

You can add your booking link to your Google My Business, (that’s the square that appears on the right hand side of Google search results with your address, phone number, open times and reviews.)

How do I do this? 

I want… to deal with no shows 

You can do this by, sending automatic booking reminders, holding credit cards securely or asking for deposits, or even selling tickets. simpleERB does it all.

Deposit advice | Set up deposits | Reminders advice | Set up reminders

I want… to manage bad reviews

You and your team have busted your asses on a busy service and you wake up to a stinky review on TripAdvisor. It’s a horrible feeling. Why didn’t the customer raise the problem with you at the time? 

simpleERB makes that much more likely. Each booking confirmation sent by email contains a link for the customer to rate their experience after they have dined… privately. Often customers go straight to TripAdvisor as it is the only route they feel that they have.

The “private” review on simpleERB allows you deal with an unhappy customer before they go to TripAdvisor or other social media. 

Plus, simpleERB lets you, with one click, send a request to people who have left you good reviews to post them on social media.

Reviews help | Set up reviews

I want… to tame TripAdvisor 

Each booking confirmation sent by email via simpleERB contains a link for the customer to rate their experience after they have dined. This review will be private letting you deal with any negative feedback before they get the chance to review on TripAdvisor or other social media. Often customers go straight to TripAdvisor as it is the only route they feel that they have.

For people who send you back good reviews, simpleERB lets you, with one click, send a request to post them on social media.

Set up reviews

I want… to improve my star rating on social media

As a restauranteur, you know how important social media reviews are. Studies have shown that a one star increase in a Yelp rating correlated to a 20% increase in profits. 

simpleERB has a “private reviews” feature, where people with an email confirmation of their booking get a link to leave you a review after they dine. This makes it easy for you to persuade these good reviewers to repost that review on social media. 

Set up reviews

I want… to deal with coupon companies , eliminate phone calls & harvest the emails

simpleERB revolutionises the way restaurants deal with deal companies.

It works like this: when you arrange to do a deal with a “coupon company” you set up the offer in simpleERB’s “Offers” section. This allows you to decide exactly how many covers/seats you will allocate to that offer on any day and time of day. 

We give you the URL for that offer which you give to the coupon company to publish. Each purchaser of the deal is then sent to that url where they see your simpleERB booking widget. They can only book on the times/days that you have set up and are available. So if on a Tuesday night your get a surprise showing of full price paying customers, then the availability for the coupon company offer disappears.

All of the booking information flows into your simpleERB with names, emalis and preferences. So next time, you can market to them for free. No commission to pay to the coupon company!

Private offers | Add an offer

I want... to take deposits for big parties

You can set up rules that all bookings over a certain size have to pay a deposit.

Your staff are reminded of this for telephone bookings or it comes up as a requirement when customers are booking online.

simpleERB gives you reporting on unpaid deposits, overdue deposits and paid deposits.

Deposits advice | Set up deposits

I want... to have a waitlist

You can add customers to a waitlist, record their location, e.g. “The Pub Next Door” and send them a text message (chargeable) when their table is ready.

I want… to send auto reminders to my guests 

You can create auto reminders that will go to all your guests at a predetermined time before they arrive, by either email/SMS or both. 

You will need to have obtained the customer’s email address or mobile telephone number for this to work. 

Credits are also required to be purchased for the SMS feature to work. You can set two dates so that customers who have booked far in advance are given two reminders, say at one month and at one day.

Reminders help | Set up reminders

I want... to maximise my covers on Valentines Day 

With simpleERB you can create a new “area” within your restaurant. 

This is simply the table plan that you will have for Valentine’s Day. On Valentine’s Day, this is the only table plan available and you can adjust the table turn times so that they are shorter.

Changing layouts | areas | table layout

I want... to maximise my covers for Christmas

With simpleERB you can create a new “area” within your restaurant. This is simply the table plan that you will have for Christmas service.

At Christmas, this will be the only table plan available and you can adjust the table turn times so that they are appropriate.

You can take deposits and/or hold credit cards or indeed charge a non-refundable “ticket” for the whole meal. You can adjust your terms and conditions so that your are legally covered.

Christmas advice

I want... to get a better price for my restaurant

Are you thinking ahead to the day when you sell your restaurant?

Think about two restaurateurs, Jill and Janet.

Jill relies on a paper diary and has some telephone numbers and even fewer emails all in a series of battered diaries. Janet however has been using simpleERB for years and has a database of thousands of customers with everyone’s preferences, and a history of exactly when they visited, their telephone numbers and emails.

Janet gets an extra 10% on the selling price of her restaurant as the new buyer knows exactly who Janet’s customer base is.

Get your customer list

I want... to take deposits for big parties

You can set up rules that all bookings over a certain size have to pay a deposit.

Your staff are reminded of this for telephone bookings or it comes up as a requirement when customers are booking online.

simpleERB also gives you reporting on unpaid deposits, overdue deposits and paid deposits.

Deposits advice | Set up deposits

I want... to see my “disappearing customers”

simpleERB allows you to analyse your “disappearing customers”.

You set the criteria, for example, “Show me all customers who visited more than three times in the last 12 months but haven’t visited in the last three”.

You can download this list, export it to your email service provider, for instance, Mailchimp, and send them a special offer.

See my disappearing customers

I want… to see my loyal customers

simpleERB lets you analyse your loyal customers.

You set the criteria, for example, “Show me all customers who visited more than three times in the last 12 months”. 

You can download this list, export it to your email service provider, for instance, Mailchimp, and send them a special offer.

Customer reports

I want... to seat walkins fast 

How do you use simpleERB when you have a crowd of walkins that you need to seat fast? Easy!

simpleERB has a “mobile view” (m.simpleERB.com), that works on any mobile device. Keep the page bookmarked and any manager or trusted member of staff can whip out their mobile, see what tables are free and add the walkins to the most suitable table. 

You can even add their details on your mobile to add them to your CRM.

Mobile site info

I want... to make sure I safeguard customers with allergies

simpleERB lets you record customers’ allergy status and because simpleERB is multi device, staff and chefs can access this information too.

Set booking info options

I want... to keep my staff “on message”

With temporary staff it can be hard to keep staff “on message”.

With simpleERB you can create messages for staff that appear every time they take a booking and on the Diary page of simpleERB.

These can be customised for any day, date or range of days and dates e.g. “every Wednesday” or "December" via the Manager’s Day Book and Messages for Staff. The Manager’s Day Book is where your people can record important messages. 

Crucially this is recorded so no one can say “I wasn’t told” or “She didn’t tell me”.

Messages for staff info | Set up messages

I want... to know “who did what”

You can setup 3 digit pin numbers that at certain points, e.g. when making a booking, staff will be asked to enter. This will provide a quick and easy way of adding an additional level of auditing of which staff member enters information.

I want... to keep the chef happy

Since simpleERB is multi user, the chef can easily keep track of who has arrived and who is about to arrive, along with any dietary notes they may have. Or they can print out the bookings in advance of service.

Print your bookings on diary view

I want... to monitor my restaurant from the beach

If you want to know exactly what’s going on in your restaurant when you’re not there, simpleERB lets you see the state of play in real time from any mobile device anywhere in the world.

I want... to link associated restaurants

Easy! Just ask us and we will link your restaurants so that you can tab between them.

I want... to maximise my income at peak periods

You can set up rules that prevent bookings of two covers at really busy times.

Set up covers per timeslot

I want... to make sure I’m covered legally 

simpleERB lets you customise your terms and conditions so that you’re not caught out in an argument with a customer.

Set my T&C’s

I want... to make sure my customer can find me 

You can enter your exact latitude and longitude on simpleERB so customers can easily find you.

Enter your location

I want... to know in advance if there are children in the party

simpleERB lets you ask if there are children in the party and prompts your staff to ask when telephone bookings are made. 

 It helps to know in advance that that table of “10” is actually 4 adults, 4 children and two babies!

Set up your age definitions

I want... to lock bookings to a table

Make sure your staff don’t accidentally give away a table that a VIP customer should have had, simpleERB lets you do this.

I want… to have pre-orders for big parties or order and collect. Coming soon!

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